In 2024, travelers spent more than $36.7 billion across North Carolina.
Tourism employs more than 230,000 North Carolinians, up more than 2% and also a record high.
Tourism is North Carolina’s fourth-largest private employment sector, active in all 100 counties.
North Carolina’s travel and tourism industry contributed almost $5.6 billion to the state’s payroll.
Traveler spending in North Carolina generated $4.6 billion in state, federal, and local taxes.
Each NC household saves on average $593 in state and local taxes as a direct result of visitor spending in the state.
With over 40 million visitors in 2024, North Carolina was America’s fifth-most-visited state, behind only California, Florida, Texas, and New York.
